Category Archives: Marketing your childminding business

Part 7 of ‘Marketing your childminding business’ Step 4c – Promotion

Get your childminding business known by parents Hi, welcome to the seventh and last blog in our series on marketing your childminding business. In this blog we conclude your marketing mix by focusing on the ‘Promotion’ element and adding a few notes on the less relevant ‘Place’ element of the mix. ‘Promotion’ is all about […]

Part 6 of ‘Marketing your childminding business’ Step 4b – Price

Your Childminding Marketing Mix – Price Hi, welcome to the sixth blog in our series on marketing your childminding business. In this blog we are moving on to the Price element of your marketing mix. This is all about how much you charge for childminding, exactly what you charge for, and how parents/carers can pay […]

Part 5 of ‘Marketing your childminding business’ – Step 4a – Your Childminding product

Your Childminding Marketing Mix – Product Hi, welcome to the fifth in our series of blogs on marketing your childminding business. In this blog we look at Step 4,  your marketing mix, and in particular the Product part of your marketing mix. Confused? Let’s have a recap using the diagram from the first blog in […]

Part 4 of ‘Marketing your childminding business’ – Step 3 – Your Marketing Strategy

Developing your childminding marketing strategy Hi, welcome to the fourth in our series of blogs on marketing your childminding business. In this blog we look at Step 3 – your marketing strategy. This really isn’t complicated – it is just about deciding what you are going to offer and who you are aiming at. In […]

Part 3 of ‘Marketing your childminding business’ – Step 2 – Understand what you want

What do you want to achieve from your childminding business? In our last blog we discussed the importance of understanding your marketplace. In the third blog in this series we turn the focus onto you – what you want to achieve from childminding. People become childminders for a variety of reason. It is good to […]

Part 2 of ‘Marketing your childminding business’ – Step 1 – Understand your marketplace

7 ‘must-knows’ of your childminding marketplace In the second in our series of blogs on How to Market you Childminding Business, we discuss the importance of understanding your marketplace. Like almost any other business, a childminder will be most successful if she offers a service that her customers (parents & carers) want and can’t already […]

Part 1 of ‘Marketing your childminding business’ – Introduction 5 steps to success!

Introduction to our 5 Step Plan to successfully marketing your business Hi, welcome to the first in a new series of blogs on marketing your childminding business. In this series we will look at ways you can market your childminding business, both to attract new parents & carers and to ensure you have created the […]

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