Part 2 of ‘Marketing your childminding business’ – Step 1 – Understand your marketplace

March 22nd, 2012

7 ‘must-knows’ of your childminding marketplace

In the second in our series of blogs on How to Market you Childminding Business, we discuss the importance of understanding your marketplace. Like almost any other business, a childminder will be most successful if she offers a service that her customers (parents & carers) want and can’t already get. For example there may be little point offering wrap-around care if the local primary school already runs successful before & after school clubs.

We will now look at 7 ‘must-knows’ of a childminder’s marketplace and give tips on how to build your understanding of each of these ‘must-knows’.

Must-know 1: The level of demand for childminders

It would be great if your phone starts ringing as soon as you become a registered childminder, however even with great marketing this is unlikely to happen if there just isn’t enough parents/carers looking for childcare. A first step (even before going through the registration process) should be to find out if there is a demand for childminders in your area:

Tips for finding out demand:

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